AssetsFi Elite Remodeling · Phoenix Metro, Arizona

Transforming the Valley’s
Finest Homes.

Your Home. Our Standard. Built to Last.

We design and execute architectural transformations for homeowners who refuse to compromise. From bespoke kitchens and spa-like baths to masterfully crafted stone countertops and fireplaces, AssetsFi delivers a seamless build experience — founder-led, driven by 15+ years of elite craftsmanship, with an exacting standard upheld on every square foot we touch.

Serving Phoenix · Scottsdale · Paradise Valley · Tempe · Mesa · Chandler · Gilbert
15+Years Experience
Founder-LedEvery Project
5 ★Google Rated
Your BudgetOur Standard
InsuredLiability Coverage
Our Approach

Why AssetsFi Builds Differently

Three pillars define every project — from the first consultation to the final walkthrough.

01

Quality Materials

We help you choose materials built to last — matched to your budget, never downgraded without your approval. Every surface reflects genuine craftsmanship, whatever your price point.

Porcelain TileQuartzGraniteMarbleQuartziteNatural Stone SlabsFrameless GlassCustom CabinetryLVP & Hardwood
02

Structural Health

Before the finish, we address what’s behind the walls and beneath the floor — protecting your investment from the inside out.

Moisture & Mold PreventionCrack RepairFloor LevelingSubfloor AssessmentWaterproofingSurface Prep
03

Functional Longevity

Smart design engineered for real families — balancing luxury aesthetics with lasting durability built for the desert climate.

Desert-Climate DurabilityAge-in-Place DesignFamily LayoutsSmart StorageLow-Maintenance Finishes
What We Do

Complete Remodeling Services

From a single room to a full home transformation — every trade executed at the same level of precision.

01

Kitchen Remodeling

Full transformations — custom cabinetry, countertops, tile, islands, flooring and lighting, with plumbing and electrical coordination.

02

Bathroom Remodeling

Tub-to-shower conversions, custom tile, vanities, fixtures and master bath upgrades. Waterproofing built into every phase.

03

Custom Countertops

Fabrication and installation of quartz, granite, marble and quartzite — waterfall designs, kitchen islands, BBQ surrounds and fireplace surrounds.

04

Premium Flooring

Porcelain, ceramic and natural stone, plus granite and marble slabs, LVP and radiant heated-floor systems. Subfloor assessment and leveling before every installation.

05

Fireplaces & Feature Walls

New electric fireplaces and redesigns, Level 5 smooth drywall, and tile cladding in any material — porcelain, natural stone, and premium slabs like marble and quartzite.

06

Interior & Exterior Painting

Exterior: block and stucco walls, stucco crack & patch repair, premium coatings.
Interior: drywall walls and trim, top-quality paints — or the brand of your choice.

07

Full Home & Outdoor

Interior: kitchens, bathrooms, flooring, electrical, plumbing, paint and fixtures.
Exterior: stucco repair, paint, power washing for homes, driveways & pavers, and paver installation.

Our Work

Real Projects. Real Transformations.

Genuine before & after results from homes across the Phoenix Valley — each in a real, named community you can look up.

BeforeKitchen — Waterfall Island before — Vista Verde, Rio Verde · Granite Waterfall + Glass Tile
AfterKitchen — Waterfall Island after — Vista Verde, Rio Verde · Granite Waterfall + Glass Tile

Kitchen — Waterfall Island

Vista Verde, Rio Verde · Granite Waterfall + Glass Tile
BeforeModern Kitchen before — Sonoran Foothills, N. Phoenix · Custom Cabinetry + Quartz
AfterModern Kitchen after — Sonoran Foothills, N. Phoenix · Custom Cabinetry + Quartz

Modern Kitchen

Sonoran Foothills, N. Phoenix · Custom Cabinetry + Quartz
BeforeOutdoor Kitchen & BBQ before — Val Vista Lakes, Gilbert · Absolute Black Granite
AfterOutdoor Kitchen & BBQ after — Val Vista Lakes, Gilbert · Absolute Black Granite

Outdoor Kitchen & BBQ

Val Vista Lakes, Gilbert · Absolute Black Granite
BeforeLuxury Bathroom before — Scottsdale · Heated Marble Floor + Walk-In Shower
AfterLuxury Bathroom after — Scottsdale · Heated Marble Floor + Walk-In Shower

Luxury Bathroom

Scottsdale · Heated Marble Floor + Walk-In Shower
BeforeLuxury Marble Shower before — Cameldale, Scottsdale · Marble + Frameless Glass
AfterLuxury Marble Shower after — Cameldale, Scottsdale · Marble + Frameless Glass

Luxury Marble Shower

Cameldale, Scottsdale · Marble + Frameless Glass
BeforeFireplace & Media Wall before — Sonoran Foothills, N. Phoenix · Dark Tile + Linear Fireplace
AfterFireplace & Media Wall after — Sonoran Foothills, N. Phoenix · Dark Tile + Linear Fireplace

Fireplace & Media Wall

Sonoran Foothills, N. Phoenix · Dark Tile + Linear Fireplace
BeforeExterior Repaint before — Scottsdale Mountain, N. Scottsdale · Premium Coatings
AfterExterior Repaint after — Scottsdale Mountain, N. Scottsdale · Premium Coatings

Exterior Repaint

Scottsdale Mountain, N. Scottsdale · Premium Coatings
Project Gallery

Finished in Detail

A closer look at the finishes, materials and craftsmanship — across the Valley.

Waterfall Granite Detail — Vista Verde, Rio Verde

Waterfall Granite Detail

Vista Verde, Rio Verde
Modern White Kitchen — Sonoran Foothills, N. Phoenix

Modern White Kitchen

Sonoran Foothills, N. Phoenix
Marble Shower — By AssetsFi — Cameldale, Scottsdale

Marble Shower — By AssetsFi

Cameldale, Scottsdale
BBQ & Pool at Night — Val Vista Lakes, Gilbert

BBQ & Pool at Night

Val Vista Lakes, Gilbert
Radiant Floor Heating — Behind the Work — Scottsdale

Radiant Floor Heating — Behind the Work

Scottsdale
Paver Driveway — Paradise Valley, AZ

Paver Driveway

Paradise Valley, AZ
Full Luxury Bathroom — Scottsdale

Full Luxury Bathroom

Scottsdale
Floating Vanity — Mission Grove Church, Cave Creek

Floating Vanity

Mission Grove Church, Cave Creek

This is a selection of our work across the Valley — kitchens, baths, fireplaces, flooring and outdoor. Ask us to see the full portfolio for your project type.

Request a Consultation
AssetsFi

Your home is your greatest asset — we build it to last.

How It Works

The AssetsFi Process

Transparent, structured and respectful of your time and home. You know exactly where your project stands at every phase.

1

Elite Consultation

Free in-home visit. We assess the space, listen to your vision and identify structural considerations before a single number is discussed.

2

Design & Selection

Materials, layout and finishes — we guide you through every decision and accompany you to the best material showrooms in Arizona.

3

Construction Phase

Owner-supervised execution with regular updates and a clean site, carried out by trusted, vetted specialists in every trade.

4

Precision Delivery

Every detail reviewed against the original scope, with a final walkthrough together. The results speak for themselves.

2–5 DaysMinor & Punch Projects
1–2 WeeksBasic & Mid Projects
1–2 MonthsFull Remodeling

Timelines are always coordinated around your family’s schedule, daily routine and material lead times.

Client Words

What Arizona Homeowners Say

Verified reviews from real AssetsFi clients on Google.

★★★★★

“I can’t say enough about the skill and professionalism Abel has. He updated both my bathrooms and even went with me to pick out the perfect marble and granite. That’s how much I trust his judgment. I’ll definitely be calling him again for my kitchen.”

Lisa Rico
Bathroom Remodel
★★★★★

“Abel is an outstanding contractor — reliable, trustworthy and talented. Whenever he starts a job, he stays with it until it’s complete. He remodeled a bathroom and a laundry room and painted the outside of my home, completing each job impeccably.”

Glenda Mahaffey
Remodel & Exterior Paint
★★★★★

“Very highly recommended — he did a great job. The whole experience was professional from start to finish, and the results exceeded what we expected.”

Natalia Isla
Verified Google Review
Abel Rodriguez, founder of AssetsFi LLC
About AssetsFi

Not Just a Contractor —
a Standard You Can Trust.

AssetsFi was founded on something larger than remodeling — a standard. Integrity, precision and genuine care for the homeowner guide every decision, backed by 15+ years of hands-on experience across the Phoenix Valley. The result is a level of craftsmanship and honesty that larger firms rarely deliver.

The founder leads every project to his standard — not a faceless manager, not a passing supervisor. We work alongside Arizona’s most trusted specialists in plumbing, electrical, drywall and texture, so every trade is executed to the same standard. We treat your home and your investment as if they were our own.

A boutique, founder-led studio, AssetsFi takes on a select number of projects so every home receives our full attention — backed by 15+ years installing kitchens, countertops and floors in every material, from porcelain to natural stone.

We stand behind our workmanship. Your warranty is written clearly into each estimate and matched to your project — honest and straightforward. Just work we’re proud to put our name on.

AssetsFi mark
— Abel Rodriguez
Founder & Project Lead · AssetsFi LLC
Good to Know

Frequently Asked Questions

What makes AssetsFi different?

You work directly with the owner — not a salesperson, a designer, and three layers of management. At large firms, your project moves through waitlists, estimators, and sign-offs that can stall the work for weeks before a single tile is set. We’re a focused, owner-operated local company: the chain stays short, scheduling moves faster, and the person who quotes your job is the same one standing in it. Most of our work comes from referrals — and because we’re lean, we can usually start sooner than the big shops, without trading away the quality that earned those referrals.

Do you only take large or luxury projects?

Not at all. We take projects of every size — from a single bathroom or a focused update to a full remodel. Whether you’ve saved for years or you’re investing in a high-end build, we work to your budget and hold the same standard on every job.

How soon can you start my project?

Most homeowners call us for one of three reasons: something needs attention now — water damage, failing surfaces, or a home about to hit the market; a space no longer fits how they live; or a property needs renovating to protect or grow its value. All three share the same enemy — time. The sooner we see the space, the sooner we can hold your spot on the schedule. One call or message today is all it takes to get started.

How long does a typical remodel take?

It depends on scope. Minor and punch projects run 2–5 days, basic to mid projects 1–2 weeks, and full remodels 1–2 months. Every timeline is coordinated around your family’s schedule and material lead times, and we keep you updated throughout.

Do you help with design and material selection?

Yes. We guide you through layout, materials and finishes, and we’ll personally accompany you to the best material showrooms in Arizona so you can see and feel your options before deciding.

Do you offer free estimates?

Yes. We visit your home, evaluate every detail and provide a clear, honest estimate at no cost. Most homeowners hear back within 24 hours.

Do you offer a guarantee?

Yes — we guarantee our workmanship, with clear terms written into your estimate. Honest and straightforward, every time. The materials we install also carry their manufacturer warranties.

Which areas do you serve?

The greater Phoenix metro: Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert, Cave Creek, Rio Verde and surrounding communities.

Start Your Project

Request Your Private Consultation

Tell us what you’d like to remodel. Send it straight to Abel by WhatsApp or email — we visit your home, assess every detail, and give you a clear, honest estimate at no cost.

Just your name and phone — the rest is optional. Goes straight to Abel: private, no spam. Most homeowners hear back within 24 hours.

Ready When You Are

Your Home Deserves This Standard.

No pressure. No commitment. Just an honest conversation about your project and what’s possible — we come to you.

abel@assetsfi.io  ·  Private. No spam. Just results.
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